You Can't Get Closer to the Consumer Than This!

Your smartphone isn’t just a device; it’s an extension of you. It’s the last thing you touch before sleep, the first you grab at dawn. It holds your passions, your playlists, your bets on the big game. Now, imagine content creators—podcasters, sports leagues, live entertainers, gaming studios, AR/VR innovators—reaching you directly on that 5G Multicast Broadcast (MBS) smartphone, in pristine quality, at breakthrough cost, with no gatekeepers. This is the promise of Castanet’s 5G Broadcast Internet, a one-to-all overlay network that redefines how content meets consumer, right in their pocket.

The Smartphone: Your Most Personal Portal

The average American spends 4.5 hours daily on their phone, per 2024 eMarketer data, streaming videos, gaming, or catching podcasts. It’s the epicenter of consumption, yet traditional delivery—unicast Internet, telco networks, OTT platforms—creates friction. Data caps loom, buffering disrupts, and intermediaries like ISPs or streaming services skim profits. Castanet’s 5G Broadcast Internet obliterates these barriers, delivering content straight to 5G MBS devices—smartphones, tablets, smart TVs, connected cars—without relying on last-mile networks or SIM card subscriptions.

Powered by Satellite-based IP-multicasting and 5G Broadcast, this end-to-end CDN (camera to screen) serves perfect live streams or pre-positioned content (e.g., the latest Netlix episode, a game replay, or a podcast) to millions with one signal. No unicast waste; a single stream scales infinitely, slashing costs per GB whilst taking quality to next level. Consumers get 8K video, HD audio, and zero buffering, even in motion—on a train or in a rural cabin. Content owners get control, ensuring quality of service that dazzles consumers.

A Direct Line to Every Consumer

The 5G Broadcast Internet isn’t just a network; it’s a relationship builder. Content creators—MLB streaming a World Series, a pop star dropping a live concert, a gaming studio pushing a Fortnite update—bypass telcos, ISPs, and OTT platforms. No SIM? No problem. Any 5G MBS device receives the signal, live or cached, expanding reach to every consumer, not just a walled-garden subscriber base. This frictionless D2C model unlocks:

Live Sports: MLB delivers every pitch in 8K, with multi-angle views and real-time betting, no latency.

Entertainment: A Taylor Swift concert streams live to phones and TVs, with fan polls synced in milliseconds.

On Demand Video and Podcasts: Pre-positioned new episodes, popular and trending titles are pre-positioned for instant retrieval in highest resolution.

Gaming: Patches or esports hit millions instantly, no data cap fears. Mobile and cloud gaming unlimited by networks and data, powered by low latency.

Unlike unicast’s session-by-session grind, Castanet’s one-to-all fabric thrives on mobility and scale. Its massive bandwidth (100s of Mbps) and sub-second latency power AR overlays, VR stadium tours, or live gamer showdowns. Built-in device storage caches favorites for instant retrieval in a personalized content store.

Breakthrough Economics, Limitless Reach

The economics are game-changing. Traditional streaming costs soar with users—Netflix, Apple or Disney+ spend (and loose) billions on CDN fees. Castanet’s architecture, designed from first principles, converges broadcasting’s efficiency with IP-native flexibility. A live NFL game or a viral podcast costs the same to reach 1,000 or 10 million. This empowers existing monetization models and unlocks innovative approaches:

Subscriptions: Affordable tiers for unlimited sports or shows.

Pay-Per-View: A $5 UFC fight to any device, no ISP cut.

Ad-Supported: Fast channels with targeted ads, personalized to each viewer.

Consumers love it: no data caps, no pricey mobile data plans—just pure content, anywhere. From smart homes to connected cars, coverage is nationwide, fixed and mobile. Content creators gain insights—viewing habits, engagement metrics—fueling tailored offerings. Early adopters might use a $20 USB receiver.  Soon, 5G MBS ubiquity takes over, turning any 5G device into a Castanet 5G Broadcast Internet receiver!

Closer Than Ever Before

The 5G Broadcast Internet doesn’t just deliver content; it forges bonds. Content owners connect directly, no middlemen, no friction—right to the device consumers cradle 24/7. It’s the ultimate D2C platform, blending unmatched quality (8K, no lag) with unrivaled cost. Audiences grow, from urban lofts to rural ranches, all reachable via one signal.

This isn’t evolution; it’s revolution. Castanet’s 5G Broadcast Internet puts creators and businesses closer to consumers than ever—literally in their pockets, wherever, whenever. It’s not just a network; it’s the future of engagement, where quality meets scale, and every touchpoint is personal. The smartphone is the gateway; Castanet is the key. Let’s unlock it.